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Tik Tok is a service that publishes short 15- and 60-second videos with background music. In this application, the application is very similar to Instagram, but in it stories disappear after some time, but here they remain available for viewing. Users can edit videos before uploading to the service, speed them up or slow them down. It should be noted that photos and other content are not available in the application. You can use TikTok completely free, but there are advertisements and paid options (coins that can be exchanged for digital gifts).
The TikTok social network was launched in 2016 by ByteDance in China. It gained very good momentum there, then the creators decided to enter the international market. In its homeland, the application is called “Douyin”, although its interface is almost identical to our TikTok. The only difference is in certain restrictions imposed by Chinese censorship.
Despite such a young age, the application is wildly popular. Judge for yourself, more than a billion users in just a few years in 150 countries. The main audience of TikTok are people aged 25 to 44 years (about 60%) and from 16 to 24 (the remaining 40%). But this is in the rest of the world, in Russia middle-aged people are still slowly, but still getting used to the new format of the social network.
Interestingly, in India the service is banned and included in the list of threats to the integrity of the country. And all because the TikTok application collects user data on servers in China, which means it is unsafe. But at the time of the shutdown, the social network was already used by 200 million people in the country. In the US, such a ban is also being discussed. The app is not currently available for use by US military personnel and certain government department employees.
The audience of the social network is constantly growing, and at the same time the amount of viral content is increasing. Popular bloggers began to use the application, and advertisements for the service are shown literally at every turn. Modern teenagers and young adults are literally dependent on smartphones, spending most of their time on them. Therefore, the TikTok developer relied on video as the most popular content on social networks.
Another reason for TikTok's immense popularity is the use of songs in videos. Performers themselves upload tracks and shoot videos in the application, thanks to which their work quickly becomes recognizable.
TikTok continues to grow and is not losing ground, despite a lot of negative reviews. Well, Instagram and YouTube also have enough haters. Considering the pace of development, it can be assumed that there will only be more TikTokers in the near future. Therefore, to be in the know, you should start using the application now. Especially if you are interested in SMM, a social media specialist would be nowhere without TikTok.
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